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Image of 2011 print ad designed by branding agency Otherwise Incorporated for the Ritz Residences, Chicago.

Ritz-Carlton Residences, Chicago, Magnificent Mile - Print Advertising

Otherwise launched this new print ad campaign in early 2011 for the ultra-luxury condominiums on Michigan Avenue in Chicago...The Ritz-Carlton Residences, Chicago, Magnificent Mile. This campaign centers around photographs, art directed by Otherwise, that capture an iconically beautiful woman having an affectionate moment with her dog and reclining in a sumptuous interior space. These ads are running in a wide range of publications within the US, Europe, Asia and the Middle East in anticipation of the building’s completion in late 2011.