JULY 2012
Otherwise Wins Core77 2012 Design Award for W.K. Kellogg Foundation's Annual Report
We're thrilled to be a winner in the prestigious Core77's 2012 Design Awards! Our work on W.K. Kellogg Foundation's Annual Report received the "Professional Notable" award in the Visual Communications category.
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JUNE 2012
Otherwise launches Chicago Lakeside Development mobile website
As a companion to the full site that we launched in May, Otherwise designed and developed the mobile website for Chicago Lakeside Development, the game-changing urban redevelopment project on Chicago’s South Side. Optimized for accessing valuable site content on-the-go, the new mobile platform delivers news, imagery and project information through a clean, simple user experience.
MAY 2012
Chicago Lakeside Development website goes live
Otherwise designed and developed the website for Chicago Lakeside Development, a joint venture between McCaffery Interests and United States Steel Corporation to redevelop the Southworks steel site in Southeast Chicago. Through narrative, photographic and illustrative content, the website illuminates the Lakeside brand as the global initiative for innovative, urban living and conveys the ambitious magnitude of the Lakeside undertaking.
MARCH 2012
Baird & Warner launches new branding campaign
Otherwise created a new branding campaign for Baird & Warner, a dominant force in Chicagoland real estate, to change the attitude around buying and selling homes. Positioning B&W as "the voice of the consumer" in the marketplace, the campaign raises awareness about the positive dimensions of home buying and selling and effectively informs buyers, sellers, brokers and the public. Evidence of the campaign - billboards and outdoor displays, transit advertising, print, video, email marketing and direct mail - will be visible online and offline everywhere throughout northern Illinois.
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Otherwise shortlisted for Encore award as best print annual report for the W.K. Kellogg 2011 Annual Report
Otherwise Incorporated is pleased to announce it has been named a finalist in the second annual Encore™ Awards. The Encore Awards were created by Consolidated Graphics, Inc. (NYSE: CGX) to recognize creative and effective print and marketing solutions in the print industry.
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FEBRUARY 2012
Soul Pavilion website launches
Otherwise collaborated with Theaster Gates, one of this generation’s most important contemporary artists, to bring visual form to his extraordinary plans for Soul Manufacturing Corporation and one of its core components, Soul Pavilion.
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JANUARY 2012
The Morgan at Loyola Station website goes live
Otherwise designed a new website for The Morgan at Loyola Station, another property in McCaffery Interests’ MI-Homes portfolio, to portray its luxurious, eco-friendly lifestyle.
DECEMBER 2011
Showcase of Homes website goes live
Presented by Prism Development in partnership with Traditional Home magazine, “Simply Magnificent: A Showcase of Homes” is an interior design showcase at The Ritz-Carlton Residences, Chicago, Magnificent Mile benefiting The Art Institute of Chicago. Otherwise designed and developed an identity and website for this premier event.
Harper Court signage is installed
Otherwise recently completed new signage to promote Harper Court, a redevelopment project headed by Vermilion Development in Hyde Park. The signage was installed at the intersection of Hyde Park’s Lake Park Avenue and 53rd Street.
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Harper Court website goes live
Otherwise designed and developed the website for Harper Court, a redevelopment project in Hyde Park. The website serves as a resource for both the general public and potential retailers by providing information and updates on the Harper Court project and the Hyde Park neighborhood.
W.K. Kellogg Foundation Annual Report is published
As part of our ongoing relationship with the W.K. Kellogg Foundation, one of the largest philanthropic foundations in the U.S., Otherwise partnered with ROI Ventures and the WKKF communications team to create the foundation’s 2011 print annual report, microsite and video.
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NOVEMBER 2011
Otherwise leads branding, website design and social media efforts for EXPO Chicago.
Otherwise launched a new identity, website and social media presence for EXPO Chicago to showcase the new contemporary art fair coming to Navy Pier next fall.
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W.K. Kellogg new identity launches with "My WKKF Day"
In partnership with ROI Ventures, Otherwise conceived and designed the foundation’s new identity, which was revealed at the “My WKKF Day” celebration in Battle Creek, Michigan.
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OCTOBER 2011
Otherwise launches more social media tools with Roosevelt Collection
The lively South Loop residential property of Roosevelt Collection launched a Twitter and Foursquare brand page to help guide residents throughout the neighborhood and keep tenants informed of property updates.
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Harper Court releases Leasing Kit
In continuing our work with Vermilion Development, Otherwise created and designed a Leasing Kit for Harper Court, a redevelopment project in Hyde Park, to attract and inform prospective retailers.
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The launch of a new brand website helps McCaffery Interests expand into the residential market
Otherwise worked with McCaffery Interests to launch a new website and brand identity for Mi-Apartment Home, the residential property management subsidiary of McCaffery.
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SEPTEMBER 2011
Roosevelt Collection launches a social media program
With the help of Otherwise, The Lofts at Roosevelt Collection officially launched the first phase of its social media program — a blog titled Urban Life, Collected and a Facebook brand page.
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Otherwise continues branding/marketing and social media partnership with The Ritz-Carlton Residences, Chicago, Magnificent Mile
Our ongoing partnership with The Ritz-Carlton Residences led Otherwise to design a new leasing kit and barricade signage for this ultra-luxury development.
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JULY 2011
Otherwise chosen as branding/marketing and social media partner by McCaffery Interests
Otherwise is proud to announce a partnership with McCaffery Interests, a real estate development company in Chicago, to help launch its new brand. Initially, Otherwise will conceive, design, write and develop a new identity and website for MI-Apartment Home as well as for The Lofts at Roosevelt Collection, McCaffery’s newly acquired residential property in the South Loop.
Otherwise designs Facebook landing page for Salon Buzz
Salon Buzz, a nationally recognized Chicago hair salon, launched its Facebook presence, as part of Otherwise’ execution of an integrated social media strategy for our client.
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JUNE 2011
Our branding work for OUR Walmart makes Page 1 of the New York Times Business Section on Wednesday, June 15th.
Steven Greenhouse's article in the June 15th edition of the New York Times, "Taking the Nonunion Route", reports on how Wal-Mart workers are altering their strategy for more respect. Front and center is the visual identity created by Otherwise for OUR Walmart, the Organization United for Respect at Walmart.
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MAY 2011
Otherwise chosen to lead branding, marketing and web design efforts for Harper Court, Hyde Park.
The development team for Harper Court, Hyde Park, led by Vermilion Development, has tapped Otherwise to promote this two-phase, 1.1 million square foot mixed-use real estate development located at 53rd Street and Lake Park Avenue in Chicago's Hyde Park neighborhood.
APRIL 2011
Below the Belt gets a makeover with a whole new look.
As the Official Branding Agency for Below the Belt, the prestigious annual gala hosted by Women's Health Foundation, Otherwise has created a new visual presence for this event, complete with a new identity, design for all materials - poster, announcement mailer, website landing page, and the creation of a smart "shorthand" brand—BtB.
MARCH 2011
Beauty and the Beast redefined in new print advertising for the Ritz-Carlton Residences, Chicago.
Otherwise conceived a new advertising campaign for The Ritz-Carlton Residences, Chicago that speaks to new traditions of elegance and beauty.
FEBRUARY 2011
Otherwise supports the launch of a line of holistic grooming products for dogs.
M&J Dog Essentials, an innovative new enterprise that has created a line of grooming products that treat the whole dog—body, mind and spirit—turned to Otherwise to create their online website/ecommerce site and build out their multidimensional social media program.
JANUARY 2011
SHIFT launches as a smart new brand.
For 14 months, Otherwise worked with Copyco Solutions, a leading provider of print and communication services, to complete a comprehensive repositioning initiative, enabling the company to re-emerge as SHIFT – a provider of communication supply chain solutions. Our work began with a groundbreaking business/brand strategy that lead to the new name, visual identity, website, social media program and collateral. We continue to lead the evolution of SHIFT’s social media presence by building community around communication supply chain practices and methodologies.
DECEMBER 2010
Otherwise brings vitality and rich content to Wexler Wallace’s new website.
Wexler Wallace, a boutique litigation law practice in Chicago and Sacramento, hired Otherwise to showcase the firm’s outstanding expertise and thought leadership. We conceived and developed a new website and companion blog, with a focus on transparency, clarity, and clear point of view about legal issues of the day, and continue to manage the firm’s social media strategy day-to-day.
NOVEMBER 2010
The new website and blog for Chicago’s Society of Contemporary Art go live.
Since its founding in 1940, the Society for Contemporary Art (SCA) has followed a clear and precise path: to promote a better understanding and appreciation of the art of our time at the Art Institute of Chicago. Through its annual series of lectures and events, the Society has become one of the museum's principle vehicles for exploring new and challenging art, offering its members access to a roster of national and international artists, historians, dealers, and curators in Chicago and major art centers both here and abroad. In celebrating its 70th anniversary the SCA selected Otherwise to translate its vision into a new website and social media platform.
The site we created is both beautiful and simple; robust yet easy to navigate. It provides information about the SCA’s broad program of events and lectures, along with online registration and ecommerce.
OCTOBER 2010
Baird + Warner introduces a new ad campaign.
Otherwise joined forces with Baird + Warner, Chicago’s oldest independent residential brokerage firm, to bring new energy and attitude to the company’s advertising—with a focus on driving traffic to B+W’s premier web platform. With a focus on celebrating the authentic consumer experience of looking for a new home, we established a simple creative platform that set the stage for a comprehensive print advertising program:
Start your search at BairdWarner.com
This should be fun.
SEPTEMBER 2010
Chicago Dog Walkers—the #1 ranked dog walking service in Chicago—launched its new website with help from Otherwise.
When Chicago Dog Walkers decided it was time to reflect the excellence of their service and acknowledge their outstanding reputation through a new website, the company tapped Otherwise for the project. The new site is a celebration of the entire CDW community—including CDW’s clients, their dogs and their incredible walkers.
AUGUST 2010
Arthur Williams Industries turned to Otherwise to rebrand their business.
What does a leader in the retail materials procurement solutions industry do to reposition the business and relaunch its brand? Hire Otherwise, of course...to design a new visual identity, website, stationery and collateral materials—with targeted marketing campaigns in the works.
JUNE 2010
ONE MAGNIFICENT LIFE—Otherwise's new branding campaign for Prudential Rubloff—launches in Chicago.
To help reflect the new brand created when Prudential Preferred Properties and Rubloff merged in late 2009, the company turned to Otherwise to develop a sweeping new creative campaign. We built the campaign upon a fresh, new positioning of ONE MAGNIFICENT LIFE, and created a comprehensive print advertising program with a set of brand assets—color, design templates, messaging and imagery—that Prudential Rubloff has continued to use in-house to create a broad range of marketing materials.
MAY 2010
The Leapfrog Online website goes live, ushering in a new positioning for this digital marketing brand.
As Leapfrog Online continues to build its unique expertise and expand its offerings, Otherwise helped redefine their competitive frame of reference from digital direct marketing to a strategic digital marketing capability, leveraging Leapfrog Online’s unique pay-for-sales compensation model. Otherwise then articulated the first expression of the new positioning through the design of a new website.
MAY 2010
With a great portfolio and a tired website, HPA turns to Otherwise to redesign its online presence.
It isn’t unusual for architects to focus on clients and neglect their own marketing assets, and this has certainly been the case with Hartshorne Plunkard Architects, an award winning, full service architecture, interior and planning design firm located in Chicago’s Fulton Market District. To rectify the situation, HPA turned to Otherwise to design a new website that showcases the exemplary work, while providing the HPA team with the tools they need to continue to manage the site’s content.
MARCH 2010
The NEXT Art Fair advertising campaign breaks during The Armory Show in New York.
In preparation for NEXT 2010, The Invitational Exhibition of Emerging Art in Chicago that runs from April 30-May 3, Otherwise has designed a new creative campaign that includes print ads, website, emails, wayfinding graphics and show signage.
FEBRUARY 2010
Women’s Health Foundation Community Blog launches with a social media marketing campaign conceived by Otherwise.
Missy Lavender, Founder/Executive Director of Women’s Health Foundation, made an appearance with Whoopi Goldberg on “The View” on February 11th, just as Otherwise launched WHF’s new Community Blog.
JANUARY 2010
Hilco Receivables successfully transitions to its new brand, Equable Ascent Financial, with help from Otherwise.
Thanks to the integrated branding and design work of Otherwise, Equable Ascent Financial, known as EAF, comes to life as Hilco Receivables transitions to a new brand, complete with name, visual identity, stationery, website, collateral and advertising.
DECEMBER 2009
Otherwise launches social media marketing campaign for The Ritz-Carlton Residences, Chicago, Magnificent Mile
Currently on development on the Magnificent Mile, The Ritz-Carlton Residences, Chicago promises a luxurious lifestyle with 88 elegantly appointed condominiums. But there’s no reason to wait! Visit Simply Magnificent, the official blog for The Ritz-Carlton Residences, for news, interviews, and quality information on some of the city’s luxury and cultural amenities, along with noteworthy updates on what is sure to become Chicago’s finest address.
NOVEMBER 2009
Roosevelt Collection barricade signage comes to life.
In preparation for the opening of Roosevelt Collection’s residential buildings and the opening of the new 16-screen ShowPlace ICON Theater, Otherwise has designed a monumental barricade graphics system for this fabulous new mixed-use development by Chicago based Centrum Properties.
OCTOBER 2009
The High Point October Market kicks off with new creative for Market Square & Suites from Otherwise.
Otherwise helps Market Square & Suites prepare for the High Point October market with a new creative campaign focusing on "vintage with a touch of modern."
SEPTEMBER 2009
Two Bright Lights launches with branding and website design from Otherwise.
Otherwise has been working with this exciting Chicago start-up to bring its game-changing social media technology platform to companies in the wedding industry, including photographers, florists and event designers, caterers, planners, entertainers, venue representatives and more. Our work included identity design, stationery and user interface design for the website and SaaS tools.
SEPTEMBER 2009
New print advertising campaign breaks for The Ritz-Carlton Residences, Chicago, Magnificent Mile.
The fall advertising season kicks off with a fresh print campaign for The Ritz-Carlton Residences, Chicago, Magnificent Mile, Chicago’s finest luxury real estate development currently under construction.
JULY 2009
MCZ Development website goes live, showcasing the firm’s award-winning work.
Otherwise has designed and developed the new website for MCZ Development, with a focus on highlighting the firm’s fully integrated menu of commercial and residential real estate development services.
JUNE 2009
Otherwise launches the integrated marketing campaign for Kilbourn Tower in Milwaukee.
Under the new ownership of NAJR Properties, Kilbourn Tower, a stunning 33-story condominium tower on Milwaukee’s lakefront, has Launched an integrated marketing campaign to promote the building’s recent makeover. With a new website, marketing brochure, advertising and direct mail, the campaign gives new energy to this premier project.
JUNE 2009
Otherwise supports Below the Belt event as a Gold Belt Buckle Sponsor.
In 2008, Otherwise developed the branding and marketing materials for the debut of Below the Belt, the signature annual fundraising event for Women’s Health Foundation. We continued our support this year, creating all event materials including invitations, emails, microsite, signage and programs.
MAY 2009
The Brand Shrink Speaks on May 12th at the Merchandise Mart Design Center.
Our very own Nancy Lerner, Founder and Chief Strategist at Otherwise, will deliver a lecture at the Design Center at the Merchandise Mart entitled, "Building Your Brand By Learning to Listen." It is the third in a six-part year-long lecture series on The Business of Design, focusing on important issues of the day for Chicago's architecture and design community.
MAY 2009
Otherwise supports the world of contemporary art with branding work for NEXT.
Chicago kicks off NEXT 2009, The International Exhibition of Emerging Art, with Otherwise Incorporated as its creative agency. Building on the branding work we began for the 2008 artfair, we created the announcements, signage, web design, wayfinding and maps.
APRIL 2009
Otherwise supports Chicago's designer community with branding work for the Merchandise Mart's DreamHome.
The Merchandise Mart kicks off DreamHome 2009, with Otherwise as its creative partner. Setting the stage with a fresh visual identity and "The Door is Open" tagline, we designed the banners, advertising, website/html emails and collateral, and provided the Mart team with a set of brand assets to continue to create marketing communications for the entire 8-month campaign.
APRIL 2009
Luxury real estate development on the Magnificent Mile in Chicago taps Otherwise as creative agency.
On the NW corner of Michigan Avenue and Erie, you’ll see the early signs of construction on the new Ritz-Carlton Residences—88 magnificent homes—in a stunning high rise designed by Chicago's own Lucien Lagrange that preserves the elegance of the landmark Farwell Building that has stood on the corner since the 1920s. With complete construction funding in place and a significant number of homes already sold, Prism Development has tapped Otherwise to help showcase The Ritz-Carlton Residences brand, including the creation of a new website and advertising.
MARCH 2009
Otherwise helps launch a new organic olive oil brand.
The founders of Tierra Madre California, a family-owned and family-operated olive oil company, brought Otherwise on board to develop their Tierra Madre brand. Working with longstanding environmentalists with a steadfast commitment to organic foods, Otherwise designed the logo and sustainable packaging for the company’s line of organic olive oils.
FEBRUARY 2009
Milwaukee developer hires Otherwise to rebrand one of the city’s premier condo projects.
Under the ownership of NAJR Properties, the stunning 33-story Kilbourn Tower is undergoing a dramatic transformation, with help from Otherwise. The new logo, website, marketing kit, sales center and advertising will reflect the building’s elegance and commitment to providing "an elevated state of living."
JANUARY 2009
Otherwise leverages not-for-profit and technology experience to develop endowment support website.
In late 2008, the Francis W. Parker School, a distinguished K-12 independent school in Chicago, began a project to fund their endowment by allowing students, parents and alumni to sponsor seats in their new auditorium. They turned to Otherwise to design and build the website that allows site visitors to select their seat, write the dedication, and make their payment. When the sponsorship site, www.supportfwp.org, initially went live, it also allowed visitors to purchase tickets to an endowment fund benefit concert starring Sheryl Crow that was held March 7th in the school’s new auditorium.
JANUARY 2009
Leader in biorational products turns to Otherwise to develop global branding standards.
As Valent Biosciences Corporation continues to manufacture and distribute its products in more than 90 countries around the globe, it has sought strategic support from Otherwise to develop comprehensive Global Brand and Trademark Usage Guidelines. These Guidelines will help the company leverage its significant brand equity as market and product expansion continues at a healthy pace, while providing a branding system that is clear, consistent and easy to use.