MARCH 2010
The NEXT Art Fair advertising campaign breaks during The Armory Show in New York.
In preparation for NEXT 2010, The Invitational Exhibition of Emerging Art in Chicago that runs from April 30-May 3, Otherwise has designed a new creative campaign that includes print ads, website, emails, wayfinding graphics and show signage.
FEBRUARY 2010
Women’s Health Foundation Community Blog launches with a social media marketing campaign conceived by Otherwise.
Missy Lavender, Founder/Executive Director of Women’s Health Foundation, made an appearance with Whoopi Goldberg on “The View” on February 11th, just as Otherwise launched WHF’s new Community Blog.
JANUARY 2010
Hilco Receivables successfully transitions to its new brand, Equable Ascent Financial, with help from Otherwise.
Thanks to the integrated branding and design work of Otherwise, Equable Ascent Financial, known as EAF, comes to life as Hilco Receivables transitions to a new brand, complete with name, visual identity, stationery, website, collateral and advertising.
DECEMBER 2009
Otherwise launches social media marketing campaign for The Ritz-Carlton Residences, Chicago, Magnificent Mile
Currently on development on the Magnificent Mile, The Ritz-Carlton Residences, Chicago promises a luxurious lifestyle with 88 elegantly appointed condominiums. But there’s no reason to wait! Visit Simply Magnificent, the official blog for The Ritz-Carlton Residences, for news, interviews, and quality information on some of the city’s luxury and cultural amenities, along with noteworthy updates on what is sure to become Chicago’s finest address.
NOVEMBER 2009
Roosevelt Collection barricade signage comes to life.
In preparation for the opening of Roosevelt Collection’s residential buildings and the opening of the new 16-screen ShowPlace ICON Theater, Otherwise has designed a monumental barricade graphics system for this fabulous new mixed-use development by Chicago based Centrum Properties.
OCTOBER 2009
The High Point October Market kicks off with new creative for Market Square & Suites from Otherwise.
Otherwise helps Market Square & Suites prepare for the High Point October market with a new creative campaign focusing on "vintage with a touch of modern."
SEPTEMBER 2009
Two Bright Lights launches with branding and website design from Otherwise.
Otherwise has been working with this exciting Chicago start-up to bring its game-changing social media technology platform to companies in the wedding industry, including photographers, florists and event designers, caterers, planners, entertainers, venue representatives and more. Our work included identity design, stationery and user interface design for the website and SaaS tools.
SEPTEMBER 2009
New print advertising campaign breaks for The Ritz-Carlton Residences, Chicago, Magnificent Mile.
The fall advertising season kicks off with a fresh print campaign for The Ritz-Carlton Residences, Chicago, Magnificent Mile, Chicago’s finest luxury real estate development currently under construction.
JULY 2009
MCZ Development website goes live, showcasing the firm’s award-winning work.
Otherwise has designed and developed the new website for MCZ Development, with a focus on highlighting the firm’s fully integrated menu of commercial and residential real estate development services.
JUNE 2009
Otherwise launches the integrated marketing campaign for Kilbourn Tower in Milwaukee.
Under the new ownership of NAJR Properties, Kilbourn Tower, a stunning 33-story condominium tower on Milwaukee’s lakefront, has Launched an integrated marketing campaign to promote the building’s recent makeover. With a new website, marketing brochure, advertising and direct mail, the campaign gives new energy to this premier project.
JUNE 2009
Otherwise supports Below the Belt event as a Gold Belt Buckle Sponsor.
In 2008, Otherwise developed the branding and marketing materials for the debut of Below the Belt, the signature annual fundraising event for Women’s Health Foundation. We continued our support this year, creating all event materials including invitations, emails, microsite, signage and programs.
MAY 2009
The Brand Shrink Speaks on May 12th at the Merchandise Mart Design Center.
Our very own Nancy Lerner, Founder and Chief Strategist at Otherwise, will deliver a lecture at the Design Center at the Merchandise Mart entitled, "Building Your Brand By Learning to Listen." It is the third in a six-part year-long lecture series on The Business of Design, focusing on important issues of the day for Chicago's architecture and design community.
MAY 2009
Otherwise supports the world of contemporary art with branding work for NEXT.
Chicago kicks off NEXT 2009, The International Exhibition of Emerging Art, with Otherwise Incorporated as its creative agency. Building on the branding work we began for the 2008 artfair, we created the announcements, signage, web design, wayfinding and maps.
APRIL 2009
Otherwise supports Chicago's designer community with branding work for the Merchandise Mart's DreamHome.
The Merchandise Mart kicks off DreamHome 2009, with Otherwise as its creative partner. Setting the stage with a fresh visual identity and "The Door is Open" tagline, we designed the banners, advertising, website/html emails and collateral, and provided the Mart team with a set of brand assets to continue to create marketing communications for the entire 8-month campaign.
APRIL 2009
Luxury real estate development on the Magnificent Mile in Chicago taps Otherwise as creative agency.
On the NW corner of Michigan Avenue and Erie, you’ll see the early signs of construction on the new Ritz-Carlton Residences—88 magnificent homes—in a stunning high rise designed by Chicago's own Lucien Lagrange that preserves the elegance of the landmark Farwell Building that has stood on the corner since the 1920s. With complete construction funding in place and a significant number of homes already sold, Prism Development has tapped Otherwise to help showcase The Ritz-Carlton Residences brand, including the creation of a new website and advertising.
MARCH 2009
Otherwise helps launch a new organic olive oil brand.
The founders of Tierra Madre California, a family-owned and family-operated olive oil company, brought Otherwise on board to develop their Tierra Madre brand. Working with longstanding environmentalists with a steadfast commitment to organic foods, Otherwise designed the logo and sustainable packaging for the company’s line of organic olive oils.
FEBRUARY 2009
Milwaukee developer hires Otherwise to rebrand one of the city’s premier condo projects.
Under the ownership of NAJR Properties, the stunning 33-story Kilbourn Tower is undergoing a dramatic transformation, with help from Otherwise. The new logo, website, marketing kit, sales center and advertising will reflect the building’s elegance and commitment to providing "an elevated state of living."
JANUARY 2009
Otherwise leverages not-for-profit and technology experience to develop endowment support website.
In late 2008, the Francis W. Parker School, a distinguished K-12 independent school in Chicago, began a project to fund their endowment by allowing students, parents and alumni to sponsor seats in their new auditorium. They turned to Otherwise to design and build the website that allows site visitors to select their seat, write the dedication, and make their payment. When the sponsorship site, www.supportfwp.org, initially went live, it also allowed visitors to purchase tickets to an endowment fund benefit concert starring Sheryl Crow that was held March 7th in the school’s new auditorium.
JANUARY 2009
Leader in biorational products turns to Otherwise to develop global branding standards.
As Valent Biosciences Corporation continues to manufacture and distribute its products in more than 90 countries around the globe, it has sought strategic support from Otherwise to develop comprehensive Global Brand and Trademark Usage Guidelines. These Guidelines will help the company leverage its significant brand equity as market and product expansion continues at a healthy pace, while providing a branding system that is clear, consistent and easy to use.